Monthly Archives: April 2011
04.27.2011

Nudge nudge wink wink

In Grant McCracken’s blog post – The War for the Soul of Advertising - he’s telling us a captivating story with a great perspective. AT&T vs. Claritin. He says, “if we give the consumer a little credit, they reward us” and emphasizes that brands get the … Continue reading

Soul of Advertising
04.25.2011

Little Thor delivers smashing fun with spoof

“The question isn’t whether or not to build a brand. The question is, who gets to hold the hammer?” –The Tao of Vladimir Jones  Come May 6, “Thor” will be the one holding the hammer when the movie hits the … Continue reading

Little Thor Trailer
04.21.2011

Green with coffee

We love our coffee, so we’re excited about what Earth Day is offering. BYOM (Bring Your Own Mug) to Starbucks tomorrow, April 22 and get a free brewed coffee or tea, hot or iced. Dutch Bros will fill it up with any … Continue reading

Starbucks
04.20.2011

Silver says it all

It’s not often that we get to celebrate a living legend in our industry, especially since the American Advertising Federation’s Silver Medal Award only comes out to play every other blue moon, or something like that. Which is why tomorrow … Continue reading

Chuck Porter
04.19.2011

Hey cupcake, nice QR code

Once upon a time, QR codes were the next big thing. Today, you see them everywhere — Denver International Airport, in libraries and even on cupcakes. When using QR codes in your strategy, keep in mind that they have an … Continue reading

Edible QR Codes
04.15.2011

Foursquare’s not just for paws

Pet lovers are raking in the rewards on Foursquare, more than us humans! Recently in Germany, a pet-food company GranataPet put a Foursquare-enabled billboard encouraging check-ins. The reward, or treat in this case: the ad spits out dog food into a bowl. … Continue reading

GranataPet
04.13.2011

From Boulder to Haiti, with love

Two Boulder-based businesses provide support to the people of Haiti to get them back on their feet with comfort and color. The  St Julien Hotel & Spa is donating 35 Crocs to The Haitian Relief Organization, a registered non-profit still helping Haiti … Continue reading

crocs_shoes
04.12.2011

COSrocks is on a roll

Colorado Springs is officially unveiling COSrocks – a grassroots movement – on National Record Store Day this Saturday, April 16. Made by and for the young professionals of Colorado Springs, COSrocks is all about hipsters coming together to create a positive narrative … Continue reading

COSrocks
04.06.2011

The 600-mile journey starts here

The USA Pro Cycling Challenge brand was unveiled today. Formally known as the Quiznos Pro Challenge, the new name is meant to emphasize the global scale of the event and thanks to the broadcast agreement with NBC Sports Group, it’s … Continue reading

Shawn Hunter
04.04.2011

Colorado economy gets an energy boost

The Governor’s Energy Office Recharge Colorado Rebate Program pumped more than $90 million into the Colorado economy. News we love to hear! Over the past 11 months, more than 40,000 Coloradans have capitalized on the Governor’s Energy Office rebates and … Continue reading

Recharge Colorado - Green Bulb
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