Category Archives: What’s Up?
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VJ Creative Retreat

Playing around as part of a team building exercise with the VJ creative department, we decided to spit in the face of our collective instinct for self-preservation and hurl ourselves off of perfectly sound mountains bound only to life, limb … Continue reading


Inspiring Health

Centura Health is putting you at the center of the future of health care. As the next evolution of the Inspire Health campaign, Centura Health is celebrating how each person’s unique version of healthy is essential to innovating health care … Continue reading


Choosing Happy

Smashburger’s delicious, smashed-to-order burgers have made them one of America’s fastest-growing companies, with more than 300 locations nationwide. We were thrilled when Smashburger asked us to help them create energy and bring optimism to the handcrafted burger category—to show how … Continue reading


Data With Insight Changes Everything

Data is interesting. Data with insight is powerful. Knowing that travelers are bombarded throughout the booking process with everything from fare sales to review sites, VJ knew we had to cut through the clutter. And doing that turned a $64,000 investment into … Continue reading


Idle minds lose theirs. Volunteer yours.

Left alone, unharnessed, unappreciated, or underwear-clad-basement-dwelling-lone-wolfman-influenced creative energy may gradually erode your sanity. In an effort to provide a meaningful outlet for this region’s advertising community, Ad Club Vice President and our Creative Director Jen Hohn decided to issue a … Continue reading


August Insight Marketing Trends

You test drive your car, why wouldn’t you test drive other products in your life? Major tech companies, like Samsung and Google, are going by the way of dealerships and offering “try before you buy” options to make consumers feel … Continue reading


July Insight Marketing Trends

Millennials are once again proving that social influence can make waves. Reading Rainbow, a popular television program for the post-baby boomer generation has been off the air for years. When the creator, Levar Burton, began a Kickstarter campaign to revitalize … Continue reading


Logo Retrospective

From soccer teams to biergartens, we love developing logos. Check out this cool retrospective of some of our recent work.  


We’re flattered…

It is always wonderful to be recognized for the work we do for our clients. Check out a few of the recent honors we have received. Business Marketing Association’s Gold Key Awards For the second year in a row, Xcel … Continue reading



Brands are a lot like people. They’re defined by their cultures, they have their own likes and dislikes and they’re ultimately successful based on the habits and routines they adopt. In this light, brands have as much, if not more, … Continue reading

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