Tag Archives: SXSW

VJ SXSWi Recap: Marketing as a Service

  Greetings, and welcome back to the next installment of our recap of South by Southwest Interactive. As promised, we will be sharing our notes from all of the SXSWi sessions we attended here on our blog. One of the … Continue reading


SXSW Interactive: Our Recap

  Every year we at VJ make it a priority to head to Austin, Texas, for South by Southwest Interactive. Aside from “studying” Austin’s music scene and getting schooled on Tex-Mex, we find tremendous value in immersing ourselves amongst some … Continue reading


VJers at South by Southwest

Our VJ crew has been held up in Austin, TX the last few days at South by Southwest or SXSW. If you are interested in the antics of our very own Digital Director, Tony Felice, and Assistant Digital Strategist, Patrick Dohan, check … Continue reading

SXSW logo

Eat, Pray, Shove – SXSW 2013: Gamification and You

1. THE GOAL IS NOT CONVERSION. NOT EVER. Brands mean well. They really really do. They want you to engage, participate, converse, and eventually, convert. The trouble is, conversion isn’t really a goal. Not for gamers anyway, and it shouldn’t … Continue reading


One-man campaign to keep vinyl spinning

According to a video by Third Man Records, “97-percent of all high school aged kids have never been to a stand alone record store.” So, Jack White (the second half of the White Stripes, rocker and music-marketing mogul) brought the record store … Continue reading

Third Man Records